Social media is gradually becoming a new channel where businesses and agencies advertise their work. Due to this, there is a high demand for Instagram influencers. Brands take advantage of the opportunity to reach a bigger audience through Instagram followers of some popular users or ambassadors. It is not hard to become an Instagram influencer, as you just need a few things set straight, and you are good to go.
The only way a brand or company can hire you is when they see you have a passion for Instagram. Consistent posting also helps in gaining a larger audience. If you are keen, you will notice top Instagram influencers post daily or weekly. On the other hand, dormant accounts gradually lose followers and this does not draw any traffic to the content they post.
Have a specific niche
Do not be a jack of all trades. You need to have a certain space you are interested in. If you are a nature and environment lover, it would be irrelevant to post content related to make-up and beauty. People go with specific content on social media, and Instagram is not any different. The artificial algorithms suggest content related to people’s interests and their last views.
Have an active audience
Imagine you are to approach a company to be its influencer, and the company’s authorities ask for your audience interaction analytics. It is wise if you show positive and gradual audience interaction activities such as polls, likes, and comments to your content. For videos and IGTV, you can show the number of people who have watched the posted content. This way, you can easily land an influencer job.
Work with other influencers
Whether you are a micro-influencer or a macro-influencer, it is wise that you work with other representatives in this field. This way, you can get gigs you are not working on, and you can also hook them up with gigs you are working on. Some companies also look for a group of influencers that can work together on a project, and it could be your moment to shine along with other influencers.
Have brand knowledge
Before pitching to a company or brand, have some knowledge about their business operation or products. Know why they are going against their competitors and what strategies they are using to gain more sales. If a company notices that you are passionate about their products, you are more likely to land a job compared to when you get knowledge about the company for the first time during your interview.
Use relevant hashtags
Some companies will encourage the use of hashtags to ensure a larger audience is reached. If you post content related to a brand, use hashtags the brand has given you or hashtags relating to the influencer’s job. For example, if you are advertising beauty-related products, relevant hashtags would go with the gender of the products you are advertising or the skin type of the targeted audience.
In conclusion, there are a lot of tips on how to become a popular Instagram blogger. A lot of people are using this channel to make some extra coins, and you could be the next.